I think a lot of the authors dont even mean to be making clickbait.
Climate Town has “Exxon’s $600 Million Dollar Lie”, with the description being copy-pasted info about sponsors, how to support the channel, etc. Absolutely nothing to indicate the premise of the video.
Jack Saint has ‘“The audience are the REAL monsters.”’ Similar description, plus chapters.
These are titles I understand after already having learned what the videos are about, but are unhelpful in conveying what the video is about.
Somebody who has a better theory of YouTube than I do can explain why videos often will start off with a more descriptive title and then change to a more vague clickbait title a few hours into existence.
The clickbaity title gets more engagement. When you see the title and thumbnail change on a video after it’s already been uploaded, it’s usually the creator trying a different tactic as the video, probably, hasn’t gotten a lot of views, yet.
Because YouTube has tied video making to employment, it’s simply not enough to just make a video as the algorithm can bury your future content or not recommend your type of video to people who may be your very audience, to begin with, if it gets the idea that those people aren’t interested in watching that content.
F. D. Signifier has a video where he covers some of these techniques and why they work: https://youtu.be/ue5ULGzvSYE
I think a lot of the authors dont even mean to be making clickbait.
Climate Town has “Exxon’s $600 Million Dollar Lie”, with the description being copy-pasted info about sponsors, how to support the channel, etc. Absolutely nothing to indicate the premise of the video.
Jack Saint has ‘“The audience are the REAL monsters.”’ Similar description, plus chapters.
These are titles I understand after already having learned what the videos are about, but are unhelpful in conveying what the video is about.
YouTube basically requires you to make clickbait titles to get monitized
Somebody who has a better theory of YouTube than I do can explain why videos often will start off with a more descriptive title and then change to a more vague clickbait title a few hours into existence.
The clickbaity title gets more engagement. When you see the title and thumbnail change on a video after it’s already been uploaded, it’s usually the creator trying a different tactic as the video, probably, hasn’t gotten a lot of views, yet.
Because YouTube has tied video making to employment, it’s simply not enough to just make a video as the algorithm can bury your future content or not recommend your type of video to people who may be your very audience, to begin with, if it gets the idea that those people aren’t interested in watching that content.
F. D. Signifier has a video where he covers some of these techniques and why they work: https://youtu.be/ue5ULGzvSYE
Thank you kind stranger