Top panel: man smiling, caption reads “me clicking an ich iel post”. Bottom panel: man sad, caption reads “then remembering I can’t read German”.

    • Ephera@lemmy.ml
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      1 month ago

      The meme is a reference to a popular German YouTube channel, called “Held der Steine” (basically translates as “Hero of Bricks”).

      On the channel, a guy shows off building block sets which you can then also buy in his accompanying shop. Up until a few years ago, it was almost exclusively Lego sets. Then Lego sent him a mail that his channel logo, which contained a Lego-like brick shape, violated the Lego trademark.
      At a later point, they also demanded videos of him to be taken down where he had colloquially referred to building block sets from other manufacturers as “lego”, as we often do in German.

      And yeah, this did not go down well, so now the guy mostly shows off building block sets from other manufacturers and frequently highlights how insanely expensive Lego is in comparison.

      • Flipper@feddit.org
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        1 month ago

        Don’t forget he also highlights the bad quality in comparison to the price.

    • RedSnt 👓♂️🖥️@feddit.dk
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      1 month ago

      It’s not like translation is hard these days, but I will say it’s rare I do it for ich_iel myself as well. In this case the meme says:

      1. I’m suing you!
      2. World, greetings. I’m the hero of the stones, in Frankfurt am Main (a city), in the heart of Europe, in my wonderful little shop, on a fantastic day, and look what I’ve brought you.
      • Landless2029@lemmy.world
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        1 month ago

        But the lazy in me doesn’t want to type it out on another site. Especially on mobile where I can’t pull it up side by side.

        • RedSnt 👓♂️🖥️@feddit.dk
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          1 month ago

          And then there’s the ß and ü ö ä and so on. Glad I have most of the keys on my keyboard, but on a mobile device? That does sound like too much effort indeed.

            • RedSnt 👓♂️🖥️@feddit.dk
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              30 days ago

              I should look into that. Is it on f-droid or play store? The way I’d write German letters on my android now is just swiping to the side to switch keyboard layout from Danish or English to German as I have that set up, but that keyboard does look interesting.
              EDIT: Ok, found it both places. And it’s very cool. I should’ve been using that for ages instead of the default Samsung keyboard, it’s so much easier to get special characters. Only gripe is the movement key being right next to send, a risky position.

              • squaresinger@lemmy.world
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                30 days ago

                Most android keyboards just allow you to long-press on characters to type similar characters. So for example, on my Samsung keyboard, if I hold “O” for a second I get a popup with 15 o-like characters. You can do that with all characters that have similar characters. “ß” is under “s”, “ä” under “a”, and so on.