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Cake day: September 20th, 2023

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  • underwire212@lemm.eeto196@lemmy.blahaj.zonesponsor rule
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    2 months ago

    Advertising is allllll subconscious. It’s not relying on your conscious choice and reasoning.

    You will forget that you saw the advertisement. Then when you go to the store and are deciding between two brands, the idea is that you will pick the brand with which you have greater familiarity with (the one you’ve seen more adverts of), since your brain interprets familiarity with trustworthiness. All of this is done subconsciously without you even noticing.

    Advertising isn’t a billion dollar per year industry for no reason. The reason being, that it works.